Fashioning
the new in
We develop, represent and amplify inspirational stories and the new‑fashioned innovators behind them.
TALENT
Casting
Brand Campaigns
Speaking and Events
CREATIVE
Story Development
Branding
Experiential
COMMUNICATIONS
Brand + Image Consulting
Internal + External Communications
Campaigns
PR + Media Relations
our approach
Fashioned;
Fashioning;
Fashions:
to give shape or form to: to make, construct or create (something) usually with careful attention or by the use of imagination and ingenuity.
Our bespoke, high-touch and innovative approach to storytelling, talent and brand-building is the hallmark of our agency.
From boutique firms to large organizations across a multitude of industries, our expertise sets us apart as we work alongside brands at every stage of growth.
Whether we’re producing and amplifying stories, providing communications and PR support, managing talent or helping brands and businesses scale, our projects are centered on fashioning the new: new stories, new strategies, new outcomes.
meet our
founder
Kristin Carver Smith
CEO/Founder of The New Fashioned Co.
Kristin has spent the last decade helping clients across a variety of industries–including sports, entertainment & lifestyle, music, publishing, logistics and supply chain, nonprofits and for-profits–develop business strategies, communications plans and publicity campaigns that produce winning results.
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Her clients have teamed up with some of the world’s most recognizable brands and organizations, appeared in front of Congress, received industry recognition and awards, taken the stage at renowned conferences and been featured on ABC’s Good Morning America, The View, NBC’s TODAY, CNN, CBS News, CNBC and in The Associated Press, Entrepreneur, ESSENCE, Fast Company, Forbes, Inc. Good Housekeeping, Sports Illustrated, The New York Times, The Washington Post, TIME, USA Today and US News and World Report, among others.
With a love for storytelling in all its formats, Kristin recently expanded her work into film and television where she is an executive producer for an unscripted series in development that spotlights and follows the lives of female athletes. In this work, she combines her decades-long expertise working with talent and her eye for identifying untold, powerful stories that resonate with today’s audiences.
When Kristin isn’t producing projects, advocating for talent or crafting new fashioned communication strategies, she is songwriting, performing music and delivering keynotes to audiences across the globe. She believes that music is one of the most powerful vehicles for storytelling and advocacy, and she enjoys bringing her passion for communications to this medium. A native Nashvillian, today, Kristin lives and travels across the country with her family and fur baby.